Embracing the Digital and Physical: A New Era for Chloé
This season, Chloé presented a collection that seamlessly blends the digital and physical realms, exploring the concept of walking and watching. Models strolled through the streets of Paris, engaging in everyday moments before gathering at the courtyard of the Palais de Tokyo to grace the runway. This unique presentation highlighted the brand's adaptation to changing times, offering a fresh take on how fashion is experienced in 2024.
Natacha Ramsay-Levi’s Creative Direction
Infusing Her Aesthetic with Chloé’s DNA
Natacha Ramsay-Levi, Chloé’s creative director, has embraced her role by infusing her own unique aesthetic into the brand's romantic, feminine, and bohemian DNA. Moving away from the designs of her predecessor, Ramsay-Levi is creating a distinct vision for Chloé. This season, she was inspired by the essence of a woman’s everyday wardrobe, blending practicality with the brand’s signature elegance.
Handbags as the Focus: New Silhouettes and Designs
This season, Ramsay-Levi continued to push boundaries with new handbag designs. Known for experimenting with unique shapes and structures, she introduced fresh silhouettes that reflect the evolving Chloé aesthetic. Here are the standout pieces from the collection:
- Chloé Kiss: A sculptural gilded motif that serves as a key hardware element on jewelry, belts, and handbags. It functions as a top handle on smaller hobo bags and as a design detail on larger silhouettes, bringing a touch of artful elegance to the collection.
- Hailey Bag: A barrel-shaped handbag crafted from smooth calfskin, featuring a brushed gold frame and soft drawstring sides. Its minimalist yet refined design makes it a versatile addition to any wardrobe.
- Daria Bag: Returning this season with vibrant motifs inspired by the late artist Corita Kent, the Daria Bag emphasizes the power of community and hope through its joyful design.
A Season in Hope: Chloé’s Vision for Spring 2024
The fashion world has been significantly altered by the events of 2023, leading to a new approach in collections and presentations. Under Natacha Ramsay-Levi’s direction, Chloé has embraced a message of optimism with the Spring 2024 collection, aptly titled ‘A Season In Hope’. This collection reflects the brand's desire to remain hopeful for the future, while adapting to the changes in the fashion industry and beyond.
Ramsay-Levi's focus on combining digital innovation with physical craftsmanship allows Chloé to maintain its timeless appeal while staying relevant in a fast-evolving world. The blend of Parisian charm with modern sensibilities has made the Spring 2024 collection a beacon of hope and renewal.
